Social Media within business is the future. Make sure you are doing it.
Ever since the likes of Facebook, Twitter, Bebo and co have taken over our interest, advertisers and online marketers have been raving about how Social Media web sites are the latest and greatest thing for increasing clicks to your blog, tempting more leads, attaining more customers and ultimately, make a lot more money!
Business has always been about making and keeping connections. Without knowing the right individuals, the best people you will never be able to move your company forward. However you keep in touch with those individuals will vary from business to business and individuals to individuals but social networking is rapidly becoming the ideal, lowest cost and simplest way of networking on and offline.
Eventually Social Networking is now considered as an online practice but this is not true. We join and connect in online social forums (Facebook, Linkedin, YouTube, Bebo, Facebook, Zynga) because they will advantage us offline. Online and offline are now joined together. We network on and offline to benefit us whoever, whenever it can. This is not being cynical, but business intelligent.
For example in the past, you may well have had a black filofax and pencil with a list of connections you thought needed to include within in. The problem here is that data can become very old, very quickly. People can repeatedly change addresses, contact phone numbers, office numbers, cell phone numbers, email addresses etc. How is one meant to keep up? It is no longer like that. Social Media Networks are not become full blown Cms, allowing individuals and whole companies to maintain contacts wherever they are. What is amazing too is that the individuals update the details, as it is also within their interest to keep details up to date.
Besides, most of them really important and massive business decisions come through recommendations you have been given through business buddies, acquaintances and work affiliates. If you are looking to implement a new piece of software, hardware or fine-tuning working practices within the workspace you will often want to get some user reviews and comments from people who have already done so. Typically one might have been geographically restricted to the people you could ask for information but with online portals such as blogs and forums, people are not restricted by location or even language. People from different parts of the world are not talking with one another bounded by interests. Social Media marketing has made this possible!
Social media is also brilliant as an occupation system. Using the variety of systems available online now, companies no longer need to use expensive recruitment providers, spend vast amounts of resources (time and money) on waiting for people to come to you or your job vacancy. You can hunt down the people you want. Find individuals with the skills you are looking for. Or as a reverse, you can screen and monitor prospective employees using the likes of Bebo, Myspace and LinkedIn. Social Media encourages and promotes transparencies on an individual making it easier to see who you are employing and whether they will fit within your work atmosphere.