A short article offering a little insight into the view that SEO is only a short term exercise, but is in fact a segment of a larger marketing campaign.
Search engineoptimisation (SEO) is a method of promoting and marketing a website's searchabilityon search engines via organic search results (for example on Google, Yahoo andBing) for targeted keywords. Search engine optimisation is a procedure appliedto the website to increase visitor traffic by gaining high rankings on theleading search engines.
If a website is not seen on the lists ofsearch engines potential customers are trying to find a specific product orservice, then that website is not achieving the potential sales opportunitiesthat are available to it. So it is vital that your website is as search enginefriendly as possible and you employ a professional SEO agency to create acampaign to help your website rank higher search engine results page (SERP).
Some companiesdecide on an impulse to embark on an SEO campaign without really understanding whatis involved. While SEO is becoming more vital to a successful online marketing model,there are many things that need to be considered before the campaign shouldactually start. Below are a number of reasons to get the juices flowing. Forexample, it seems like a simple thing, but you need to know how SEO will fitinto the overall marketing objectives of the company. What will it accomplish?What do you want it to accomplish? Do you have any particular time scale inmind? Don’t just do SEO because everyone else is doing it. Do it for a specificreason and be clear of those reasons.
Timing iseverything. Don’t rush into an SEO campaign because you are feeling pressure toget results from the industry or from management. There are many timingconsiderations to think about before you move forward depending on the industryyou operate in. Have you considered seasonality. Does your industry have ahigh and low season? If so, then the best thing to do is to start your SEO campaignin the low season, as this is the time it can be easiest to get the best andmost mature backlinks. This way, you are in a great position during high seasonto capture key traffic and most importantly, sales!
SEO is nota quick fix. Search engine optimization is a long term marketing strategy whichin many cases, can even be ongoing. If you are looking to embark on an SEOcampaign in October because you need to finish out Q4 well, you’re a day lateand dollar short. There are no “special contacts at Google,” no magic buttons,and no amount of guarantees that can change this. Depending on your situation,SEO can take anywhere from 6-18 months to see top results. Everyone knows thatit’s about the bottom line, so what return are you getting on this investment?Do you know? Can you know? Have you put the appropriate metrics in place thatwill tell you? Ask these vital questions first. If you don’t know the answer,don’t hesitate to consult a trusted SEO company to find out. When you do hire aSEO company, make sure you communicate the importance of evaluating ROI, ifthey don’t already, and your willingness to cooperate in that effort.
I hopeshort article helps and good luck with your EFFECTIVE SEO campaign.
The author is associated to a company offering various SEO services.