Doordarshan and All India Radio Will Launch Mobile Apps

By: DoYouKnow.IN | Views: 616 | Date: 22-Jun-2013

Doordarshan and All India Radio to cash in on popularity of mobile apps. If all goes according to plan, the archived material which is digitized may be distributed on a subscription basis.

In today’s breaking news, it looks like Prasar Bharati likes the clink of money just as much as any other content provider, with Doordarshan and All India Radio apps now being planned by the public broadcaster. It’s unlikely to be a wasted move considering that both channels have been garnering a lot of followers on social networks, apart from a decent number of YouTube views too.

Doordarshan National has around 53,496 Facebook likes and 4,270 Twitter followers. It’s active on both these networks and regularly updates Indian fans on the movies and programs being aired. Let’s admit it, even the most tech savvy of us who’ve crossed our teens may find it hard not to sigh with nostalgia when we recall all those times we came panting from the playground and switched on DD to watch Duck Tales or Mahabharata. And the channel does host some really good fare in terms of classics or older Bollywood movies.

Doordarshan All India Radio

As for AIR, it boasts of 20,149 Twitter followers and 20,250 Facebook likes. The face of socialmedia is changing rapidly, with smartphones and data connectivity being accessible to a rapidly growing number of people. So it makes sense for bodies like Prasar Bharati to evolve with the times too. The Times of India reports that the DD and AIR applications which are being readied formobile platforms will deliver news, entertainment and ‘archival content’ to users. DD News has 33,500 Twitter members following it and is said to get 700 daily YouTube views.

According to the post, apps built to provide the news service will be of prime importance. It’s true that remoter areas may benefit the most from the public broadcaster owing to the possible unavailability of proper cable or digital services. But unless cellular connectivity in such regions is competent enough to bridge this gap between transmission and reception of news or other important information, we don’t see why any form of content served up by the channel would take priority over another.

DD Facebook Page

Prasar Bharati is looking at forking in Rs 200 crores in ad revenue, with digital media contributing to approximately 25 or 30% of this sum. Six more months before the DD and AIR apps are released and then we’ll have an idea of their potential. If all goes according to plan, the archived material which is digitized may be distributed on a subscription basis.

Previous Page Next Page

People Searching On This Page:
  • new app tv doordarshan apps 20 channel data
  • doordarshan and all india radio to cash in on popularity of mobile apps

Related Pages


Nissan Sunny Launched In India

Nissan Sunny Launched In India

Articles | Automotive | Cars
Date:
22-Sep-2011  Views: 1708

The much awaited Nissan Sunny has been launched in India, and with its sub Rs. 6 lakh price tag, the Nissan Sunny does manage to ruffle a few feathers ...
Mallorca Property - Major Reasons To Buy Mallorca Property In Mallorca

Mallorca Property - Major Reasons To Buy Mallorca Property In Mallorca

Articles | Business | Sales
Date:
23-Aug-2011  Views: 1191

Investing in property Mallorca means that offers all the facilities required for a good and peaceful life in the lap of nature. Moreover, you can expe ...
List of Indian Nobel Personalities - Nobel Personalities in India

List of Indian Nobel Personalities - Nobel Personalities in India

Articles | Biography | Indian Personalities
Date:
21-Jul-2011  Views: 5158

Here we have provided indian nobel personalities with their photograph. We haver also provided introduction about indian personality. ...
Spice Popkorn Projector M9000 Mobile Launched

Spice Popkorn Projector M9000 Mobile Launched

Articles | Technology | Smart Phones
Date:
22-Mar-2011  Views: 2161

Spice has just launched a new type of mobile phone at an affordable price it can project images on the screen. The Spice Popkorn Projector M9000 mobil ...
Mobile Number Portability in India - How To Change Mobile Operator - FAQ

Mobile Number Portability in India - How To Change Mobile Operator - FAQ

Articles | Technology | Smart Phones
Date:
20-Jan-2011  Views: 5709

Finally the day comes – 20 Jan 2011. Mobile customers of India can easily switchover from one service provider to another without loosing the number. ...
Post Your Comments (No Login Require)
Name : (required)
Email : (required)
Website :

Comment : (required)

17  + 1 =     
Comments
People Searched About:
New App Tv Doordarshan Apps 20 Channel Data   |   Doordarshan And All India Radio To Cash In On Popularity Of Mobile Apps   |  
Google : 46 times | Yahoo : 29 times | Bing : 97 times |