Freedom 251: All About Cheapest Smartphone of India

By: DoYouKnow.IN$ | Views: 1143 | Date: 18-Feb-2016

A Working smartphone for Rs 251, without any government subsidy, is bound to attract apprehensions in the market. Especially, if it is from a little-known Noida-based company called Ringing Bells, which was recently established in 2015.

Whatever the case maybe, the fact is that the company has brought the Freedom 251 smartphone to India and is selling it at an amount, which is lesser than a good fast food meal. As noted in our first impressions, the Freedom 251 is a full-fledge usable smartphone.

Freedom 251 Mobile

The target audience, people for whom Rs 251 still matters, have nothing much to really ask for before buying it. However, people who might not use the smartphone primarily have got a lot to ask.

While initially there might be a lot of doubts around the Freedom 251, Ringing Bells is just clinging on to the price of device to silence critics, which by the way are growing by each passing minute.

So, here are the answers to all the major questions raised by consumers.

Is the smartphone worth buying at Rs 251?
While the market is used to substandard unusable products at cheap prices, the Freedom 251 smartphone (surprisingly) delivers. The company accepted that the smartphone should ideally cost above Rs 3,000. So, Ringing Bells claims to offer consumers a Rs 3,000-like smartphone performance in this mobile retailing at Rs 251.

Who is subsidizing the price?
Ringing Bells has confirmed that the government has nothing to do with the price of the smartphone. While member of parliament Murli Manohar Joshi and defence minister Manohar Parrikar were invited for the launch, the company claimed that they were just invited as special guests. However, the defence minister did not attend the event.

On the price of Rs 251, Ringing Bells made it clear that 'price innovation' is borne by themselves. So, the company is giving the subsidy not the Indian government.

So, how is the company going to make profit?
Ringing Bells president Ashok Chadha is primarily aiming to achieve this price point by making it a mass product and save from economies of scale. Also, once their platform is well established, Chadha will opt for alternative sources of income. He mentioned that the company intends to make very little profits from the Freedom 251 particularly.

The cost of making one unit of the smartphone is around Rs 2,000. "By making in India, this price goes down by Rs 400. Then we will sell online only. So, this pulls down the price by Rs 400 further. We are sure that this smartphone will be in a lot of demand. We are assuming to save around Rs 500 from this economy of scale. At last, we wait for our platform to grow, so, that we can make money from other services," explained Chadha at the launch event. The company is also aiming to introduce its own SIM card within a couple of years (which can be the main source of income/profits).

How to book one?
The company has stopped taking orders on the website after receiving massive booking requests. Ringing Bells will start the booking process soon. To book one, consumers will have to visit, click on buy and follow the on-screen instructions. The booking period will close on February 22. Consumers can expect to get the smartphones by June 30 (latest).

What about after sales support?
Ringing Bells stated that they have over 650 service centres across India. The device comes with a 1 year warranty.
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